Serloin Stockade
continuous owner since 1994
Has a goal – Increase of %1 of sales a week, equal to increase of $850
Increase name recognition
Has tried insterts at bookstore, and News ads
Has a booth at Taste of Murray event in the Fall
Would like to appeal to students but faces 3 challenges
Location (away from campus on south side of town)
No beer (Does not want to deal with it)
Buffet (there is a psychological stigma against buffets)
Positives to business
good value for the price
Lunch menu a very good deal
10% discount with student id
variety of food, good menu
Ideas for promotion
Promote menu over buffet
healthy salad bar
Utilize Cow as a known mascot
use twitter to promote menus and changes,
Do Not offer special discounts
Promote in-house the use of consumer rating sites
Welcome feedback on Yelp!, etc.
“Get your food before you go out for the night”
Service with a smile – most wait staff are MSU students
WiFi available
Nice place to take your parents
To-Go buffet and salad bar
($3 salad to go)
Offers catering for events (frat/clubs/etc)
Seems to do well with international students
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